Hershey’s Chocolate World

The design concept for Hershey’s Times Square store in the heart of New York City began by imagining what it might have looked like if it had been built in 1905 and expanded throughout the following century. To fit with this idea, Stromberg Architectural designed, molded and manufactured more than 100 GFRP and GFRC pieces to simulate brick from the early 20th century. We took advantage of the versatility of our products to create the perfect elements for this project.

Project CAD Files Project Factsheet

Project Profile

Name:
Hershey's Chocolate World
Location:
Times Square, NYC
Date:
2002
Name:
Hershey's Chocolate World
Materials:
GFRC, GFRP,
Products:
Cornice, Keys, Trim, Veneer, Window Surrounds,
Type:
Renovation

Stromberg products like GFRC and GFRP will not rot, disintegrate or swell when exposed to water, or even when completely submerged.
Their comparatively light weight allows for reduced installation and shipping costs due to greater ease and speed of handling.
Reduced load on buildings leads to a substantial reduction in structural and foundation costs, especially for renovations or restoration.
Milton Hershey took the chocolate world to new heights with his factory in Pennsylvania, making milk chocolate available to the masses instead of only to the rich. What Hershey did for chocolate, Stromberg is doing for architecture. With our brick façade material, the benefits of brick are available without the high material and labor cost involved with natural brick. Contact us to see how we can help with your project.

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We have had the pleasure of working on some of the world’s finest and most beautiful buildings as well as fulfilling the needs of smaller projects. We are renowned for our ability to take any concept or idea and see it through to truly stunning results.

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CAD Files

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Drawing of GFRC Cornice 1

GFRC Cornice 2

Drawing of GFRC Cornice 2

GFRC Cornice Setting Plan

Drawing of GFRC Cornice Setting Plan

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Drawing of GFRP Door Panel

GFRP Door Panel Setting Plan

Drawing of GFRP Door Panel Setting Plan

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Drawing of GFRP Pilaster Assembly

GFRP Pilaster Setting Plan

Drawing of GFRP Pilaster Setting Plan

GFRC Sill

Drawing of GFRC Sill

GFRP Soldier Course

Drawing of GFRP Soldier Course

GFRP Setting Plan

Drawing of GFRP Setting Plan

GFRP Window Insert Setting Plan

Drawing of GFRP Window Insert Setting Plan